The skin and ageing

Over time, the skin changes and so do its needs. We are experts in these changes and in guiding you at every stage.

How the skin changes and what it needs according to age

The skin at 60: Thin, delicate and in need of deep nourishment

The skin at 60: Thin, delicate and in need of deep nourishment

At 60, the skin becomes thinner and more delicate, requiring care and nourishment. The decrease in collagen and elastin, which are essential proteins for firmness and elasticity, makes the skin less resistant to the passage of time and the sun. The reduction in natural oils can cause dryness and sensitivity. Deep nourishment is essential for maintaining skin health and vitality.

The skin at 50: Firmness, hormonal changes and wrinkles

The skin at 50: Firmness, hormonal changes and wrinkles

At 50, the skin undergoes noticeable changes linked to ageing, exacerbated by the decrease in oestrogen in women who are going through the menopause. We notice changes in texture, hydration and pigmentation. The loss of facial volume and fat makes the skin appear less firm. Keeping the skin moisturised and using products with retinol or peptides is crucial. Sun protection is essential to counteract the fact that the skin is slower to repair itself, which makes it difficult to hide signs of external damage during this decade.

The skin at 40: Sun exposure and hyperpigmentation. Cumulative damage starts to become visible

The skin at 40: Sun exposure and hyperpigmentation. Cumulative damage starts to become visible

Around 40, sun exposure begins to be reflected in hyperpigmentation, dark spots and a less even complexion. The skin, which has been affected by overexposure to sun and a lack of prevention, undergoes a decrease in collagen and elastin production, resulting in loss of firmness and elasticity. This contributes to sagging skin, with more noticeable wrinkles and expression lines. Addressing these challenges involves maintaining a skincare routine, including moisturising, sun protection and specific anti-ageing products for areas like the eye contour, hands and face.

The skin at 30: Stress, sun and lifestyle

The skin at 30: Stress, sun and lifestyle

In your 30s, you may start to notice the first expression lines developing around the eyes and lips. Stress, unprotected sun exposure and a hectic lifestyle can contribute to the formation of free radicals that damage the skin and accelerate ageing. To care for your skin in your 30s, it is essential that you adopt a skincare routine that includes gentle and regular cleansing to remove impurities, constant moisturising to keep the skin balanced and daily sun protection to prevent future damage.

The skin at 20: Acquiring good habits and care

The skin at 20: Acquiring good habits and skincare

At this age, the skin is usually at its best. It is essential to establish skincare habits for the future. A gentle yet effective facial cleansing removes impurities and oil. Moisturising keeps the skin soft; use an appropriate cream. Daily sun protection is crucial to prevent cumulative damage that causes premature ageing, such as wrinkles and skin spots. Apply SPF 50 sunscreen every day, even on cloudy days.

We develop formulas that treat the signs of ageing at their source

Bella Aurora develops its anti-ageing treatments and formulas inspired by the skin's natural mechanisms, using them to prevent skin ageing. How?

Repairing the skin from stress and pollution

Stress is a common companion in modern life and its effects on the skin are evident. When we are tired and nervous, the body releases hormones like cortisol, which can trigger a series of negative reactions in the skin. Blood flow to the skin decreases, meaning that less oxygen and essential nutrients are delivered to the skin. As a result, it can become dull and prone to imperfections and premature ageing.

We are constantly exposed to environmental pollution, and the skin is one of the most affected areas. Fine particles and pollution in the air can accumulate on the skin's surface, clogging pores and causing inflammation. Additionally, pollution can produce free radicals, unstable molecules that damage skin cells and result in a loss of elasticity and the appearance of wrinkles and skin spots.

The skin's circadian clock is an internal system that regulates biological processes and their functioning throughout the day and night. This circadian clock influences cell renewal, collagen production and other processes that are vital for the skin's health and appearance. Stress negatively affects and can damage the skin's circadian clock, leading to a reduction in cell regeneration and the skin having less capacity to repair itself.

Deciphering the power of epigenetics

Skin epigenetics explains how certain genes can be turned on or off depending on the environment and our habits, directly affecting the appearance and health of the skin. In short, facial skin epigenetics is about how our actions and environment can influence our appearance and skin ageing.

In the skin, epigenetics plays an essential role in the ageing process and in its response to external factors such as sun exposure and the environment. These epigenetic modifications can alter genes related to the production of collagen, elastin and other proteins that are essential for the skin's health and appearance.

Cosmetic products and treatments can positively influence the skin's epigenetic modifications. There are cosmetics that work by activating the genes responsible for collagen and elastin production, while deactivating the genes related to premature ageing.

Epigenetics provides us with a new approach to addressing skin ageing and keeping the skin healthy and radiant over time.

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We answer the most frequently asked questions
How does Bella Aurora reduce dark spots?
The bio10 forte treatment line features the exclusive patented B-CORE 221TM Technology: a smart, targeted-release capsule that delivers the active ingredient directly to melanin-producing cells, ensuring full release for faster and more effective depigmenting action.
What types of spots can be treated with Bella Aurora?
At Bella Aurora, we treat skin discolorations caused by melanin or lipofuscin, originating from sun exposure, aging, hormonal fluctuations, melasma, post-inflammatory marks from dermatological treatments, environmental pollutants, acne scars, or other blemishes. We also treat white spots or depigmentation caused by factors such as overexposure to the sun, ageing, stress, trauma, or even vitiligo.
Does Bella Aurora test on animals?
Bella Aurora is committed to a world without animal testing. To evaluate the safety and efficacy of our cosmetics, we have long used alternative in-vitro tests with cell cultures.
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